# What pricing-page experiments have SaaS companies actually run?

Source: Lazyweb Research
Author: Ali Abouelatta, Lazyweb Research
Published: 2026-07-07
Updated: July 2026
Sample size: n=301
Category: [SaaS pricing page structure benchmarks](https://design.lazyweb.com/blog/category/saas-pricing-page-structure-benchmarks)
Tags: pricing, monetization, experiments, saas, web, mobile
HTML: https://design.lazyweb.com/blog/what-pricing-page-experiments-companies-run
Markdown: https://design.lazyweb.com/blog/what-pricing-page-experiments-companies-run.md

**Answer.** Lazyweb detected 301 pricing-area experiments (254 mobile plan-picker diffs + 47 web pricing-table diffs), our model scoring web PRICING TABLE changes highest for impact (3.60 of 5 vs 3.52 for mobile PRICING) [1]. The recurring plays are tier restructuring — collapsing to a single hero price, adding a $0 floor, deleting a mid tier, splitting into audience tracks — plus billing-cadence and badge moves [1]. Every one is a detected before/after diff with inferred rationale, not a confirmed A/B win.

> Lazyweb detected 301 pricing-area experiments (254 mobile + 47 web) in July 2026; web pricing-table changes scored highest impact at 3.60/5.

## The tested-area landscape

The 301 pricing-area experiments split by platform and carry model-assigned impact/confidence scores (1–5, for relative ranking only) [1]:

| Area | Platform | Count | Avg impact | Avg confidence |
| --- | --- | --- | --- | --- |
| PRICING | mobile | 254 | 3.52 | 3.76 |
| PRICING TABLE | web | 47 | 3.60 | 3.51 |

Web pricing-table changes edge out mobile on impact but with lower confidence — a thin, higher-variance set [1]. These scores rank experiments against each other; they are not measured lift.

## The recurring plays (named before/after diffs)

The highest-scored detected pricing-table diffs, with the change and inferred rationale [1]:

| Play | Observed change | Inferred rationale |
| --- | --- | --- |
| Collapse to hero price | 3-tier grid → single '$8/mo' headline + one CTA | Remove the downgrade escape hatch and plan-evaluation step |
| Widen entry with $0 | 3 paid tiers → Free $0 · $5 · $15 · $30 · Custom staircase | Capture hobbyists instead of bouncing at a $10 floor |
| Split into tracks | 3 per-person tiers → individual + team tracks, each with a free tier | Stop solo users parsing '/person' pricing; drop top anchor $21→$10 |
| Remove the mid tier | 4 tiers → 3 (delete $29.99 'Business') | Spare a three-way comparison; route agencies to sales |
| Trim flanks, hold anchor | Hobbyist $16→$12, Business $50→$40, keep 'Most Popular' Creator $24 | Lower entry barrier without discounting the anchor tier |
| Repriced per-seat | Growth $297.50/mo flat (5 seats) → $42.50/mo per user | Let a small team start near $85 instead of a ~$300 anchor |

Company attribution for these diffs is inferred from the pricing details in each summary, not a verified join [1].

## How to apply this

Use this as a tested-play menu, not a leaderboard of proven wins. If your funnel problem is **decision paralysis**, the tested moves are collapse-to-hero-price or delete-the-mid-tier. If it's **entry too expensive**, it's add-a-$0-floor or trim-the-flanking-tiers. If it's **wrong buyer confusion**, it's split-into-individual-and-team-tracks. If it's a **team pricing wall**, it's switch-flat-bundle-to-per-seat [1]. Each was scored high-impact by our model but remains a detected diff with inferred rationale — reproduce it as your own A/B before trusting the direction.

## The numbers

| Stat | Computed from |
| --- | --- |
| 301 | _experiment_annotations WHERE area IN ('PRICING','PRICING TABLE') — 254 mobile + 47 web |
| 254, impact 3.52, conf 3.76 | PRICING area mobile experiments with model-assigned impact/confidence (1-5) |
| 47, impact 3.60, conf 3.51 | PRICING TABLE area web experiments with model-assigned impact/confidence (1-5) |

## Methodology

Universe: 301 detected pricing-area experiments (254 mobile, 47 web), Lazyweb Research, July 2026. Experiments are detected before/after UI diffs with LLM-inferred rationale and model-assigned impact/confidence scores — relative ranking only, not measured A/B lift. Company names are inferred from summary text.

## Sources & citations

- [1] Lazyweb Research analysis of 301 pricing-area experiments (detected before/after UI diffs), July 2026. 254 mobile PRICING + 47 web PRICING TABLE annotations. Impact/confidence are model-assigned 1-5 scores for relative ranking only, never measured lift. Company attribution is inferred from summary text, not a verified join.

## Related questions

- [How many pricing tiers do SaaS pricing pages actually show — is 3 really the norm?](https://design.lazyweb.com/blog/how-many-pricing-tiers-do-saas-pages-show)
- [What % of pricing pages highlight a 'Most popular' plan, and which column gets it?](https://design.lazyweb.com/blog/most-popular-badge-prevalence-pricing-pages)
- [Should you show every plan, or curate one default and hide the rest behind 'View all plans'?](https://design.lazyweb.com/blog/curate-default-plan-hide-rest-view-all-plans)
- [What % of pricing pages hide enterprise pricing behind 'Contact us'?](https://design.lazyweb.com/blog/hide-enterprise-pricing-behind-contact-us)
- [What % of pricing pages include a free plan, and how do companies place it?](https://design.lazyweb.com/blog/free-plan-placement-saas-pricing-pages)
- [Dark or light: what background do mobile plan-picker screens use?](https://design.lazyweb.com/blog/dark-vs-light-background-mobile-plan-screens)

## Explore the evidence

- [Billing toggle experiment kit](https://design.lazyweb.com/blog/billing-toggle-experiment-kit?utm_source=lazyweb&utm_medium=research&utm_campaign=billing-toggle-kit)
- [Cal AI annual-plan and trial presentation](https://design.lazyweb.com/blog/cal-ai-paywall-annual-plan-and-trial)
- [Monthly versus annual billing toggles](https://design.lazyweb.com/blog/monthly-vs-annual-billing-toggle-pricing)
- [Billing cadence versus plan tiers](https://design.lazyweb.com/blog/annual-billing-toggle-vs-plan-tiers)
- [Cal AI trial-introduction screens](https://design.lazyweb.com/flow/cal-ai/onboarding-paywall)

## Continue your research

[Connect Lazyweb to your coding agent](https://www.lazyweb.com/mcp-install)