# How big is the landing-page benchmark I'm reading these stats against?

Source: Lazyweb Research
Author: Ali Abouelatta, Lazyweb Research
Published: 2026-07-07
Updated: July 2026
Sample size: n=1238
Category: [Landing page hero and CTA benchmarks](https://design.lazyweb.com/blog/category/landing-page-hero-and-cta-benchmarks)
Tags: landing-page, web, saas, experiments, ux-patterns
HTML: https://design.lazyweb.com/blog/how-many-landing-pages-and-companies-in-benchmark
Markdown: https://design.lazyweb.com/blog/how-many-landing-pages-and-companies-in-benchmark.md

**Answer.** The web landing census covers 1,238 desktop landing pages across 347 companies (about 3.6 captures per company), making landing the 5th most common of 15 web screen types.[1][2] Hero and CTA patterns draw from a separate corpus of 488 hero and 232 CTA detected experiments.[3] Knowing the denominator keeps every downstream stat honest.

> 1,238 landing pages across 347 companies, plus 488 hero + 232 CTA experiments — July 2026.

## Finding: two corpora, never mixed

The benchmark has two distinct sources.[1][3]

| Corpus | Size | What it measures |
| --- | --- | --- |
| Web landing census | 1,238 pages / 347 companies | Which pages are labeled 'landing' |
| Detected hero experiments | 488 (405 named / 172 companies) | Before/after hero UI diffs |
| Detected CTA experiments | 232 (225 named / 118 companies) | Before/after CTA UI diffs |

The census tells you scale; the experiment corpus tells you what changed. They do not share a join, so per-page hero anatomy is not computable from the census.

## Breakdown: where landing sits among screen types

Landing is the 5th most common of 15 web screen types.[2]

| Screen type | Pages |
| --- | --- |
| editor | 2,119 |
| inbox | 1,455 |
| settings | 1,351 |
| feed | 1,252 |
| landing | 1,238 |

Landing pages are captured at meaningful density — enough to rank company-level category cuts where sample allows.

## How to apply

When a stat cites '488 hero experiments,' it is describing tested changes, not all 1,238 landing pages. When a stat cites the 1,238-page census, it describes labeled pages, not measured conversion. Keep the two straight and you will read every benchmark on this topic correctly.

## The numbers

| Stat | Computed from |
| --- | --- |
| 1,238 landing pages across 347 companies (avg 3.6 captures/company) | landing_labels_total / landing_companies_total |
| Landing ranks 5th of 15 web screen types (editor 2,119, inbox 1,455, settings 1,351, feed 1,252, landing 1,238) | landing_rank_among_web_screens |
| 488 hero experiments (405 named / 172 companies); 232 CTA experiments (225 named / 118 companies) | hero_experiments_total / hero_experiments_named_companies / cta_experiments_total / cta_experiments_named_companies |

## Methodology

Universe: 1,238 web landing pages (347 companies) plus 488 hero / 232 CTA detected experiments, July 2026. Method: label counts and annotation counts across two non-joinable corpora. Caveat: census and experiment corpora are never mixed; per-page hero anatomy is not computable.

## Sources & citations

- [1] Lazyweb Research analysis of 1,238 landing pages (web landing census, 347 companies), July 2026. screen_type='landing' in sites_screen_labels; 1,238 of 11,753 labeled web screens.
- [2] Lazyweb Research analysis of 11,753 labeled web screens (web screen census), July 2026. Screen-type counts; landing ranks 5th of 15.
- [3] Lazyweb Research analysis of 720 hero+CTA experiments (detected-experiment corpus), July 2026. 488 hero and 232 CTA annotations; named-company resolution via control_screenshot_id.

## Related questions

- [What % of landing pages use a product screenshot vs video vs abstract art in the hero?](https://design.lazyweb.com/blog/can-i-measure-hero-media-mix-from-this-data)
- [Which product categories have enough landing pages to benchmark against?](https://design.lazyweb.com/blog/which-categories-have-enough-landing-pages-to-benchmark)
- [What are companies A/B testing on their landing-page heroes right now?](https://design.lazyweb.com/blog/what-are-companies-ab-testing-on-landing-hero)
- [Is AI or agent framing worth testing in my landing-page hero?](https://design.lazyweb.com/blog/is-ai-framing-worth-testing-in-your-hero)
- [Should I test the hero headline or the hero media first?](https://design.lazyweb.com/blog/should-hero-headline-or-media-be-tested-first)
- ['Book a demo' vs 'Start free': which primary CTA should my landing page use?](https://design.lazyweb.com/blog/book-demo-vs-start-free-primary-cta-choice)
- [Should I put the price inside my landing-page CTA button?](https://design.lazyweb.com/blog/should-i-put-price-inside-my-cta-button)
- [What are companies A/B testing on their landing-page CTAs right now?](https://design.lazyweb.com/blog/what-are-companies-ab-testing-on-landing-cta)

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