How common is a dedicated onboarding screen in web products?
- By Ali Abouelatta
- n = 11,753
- Published
- Updated
- 2 min read
- onboarding · saas · web · signup · ux-patterns
Short answer
44% of tracked web companies have an onboarding screen captured: 294 of 671, across 927 labeled screens.source[1]source[2] Onboarding is 100% in-product — it begins after authentication in this corpus, not before.source[3] SaaS invests the most: in the SaaS vertical, onboarding (42 screens) is the 2nd-largest surface after editor.source[4]
44% of tracked web companies (294 of 671) have an onboarding screen; 927 in all, all in-product — Lazyweb Research, July 2026.
Bar chart · Onboarding screens
Onboarding screens — The finding
One block is about 0.6 Onboarding screens
- sunsama
- 16
- confluence
- 15
- google-workspace
- 14
- lu-ma
- 13
- nextdoor
- 13
- hubspot
- 13
The finding
Onboarding ranks 7th of 15 types by volume (927 screens) and by coverage (294 of 671, 43.8%).source[1]source[2] All 927 onboarding screens are in-product, meaning they sit after signup, not in the marketing funnel.source[3] The named leaders skew toward productivity and B2B tools:
| Company | Onboarding screens |
|---|---|
| sunsama | 16 |
| confluence | 15 |
| google-workspace | 14 |
| lu-ma | 13 |
| nextdoor | 13 |
| hubspot | 13 |
How to apply it
Onboarding is 100% in-product, so treat it as a post-auth guided-setup surface, not a pre-signup marketing sequence.source[3] In the SaaS vertical it's the 2nd-most-captured surface (42 screens, behind editor 56), which tells you B2B products lean heavily on guided setup.source[4] If less than half of tracked companies capture onboarding, a well-built guided first-run is a differentiator, not a baseline — but scope it to the point of first value, since the census can't tell you how long is too long.
Caveats
This counts onboarding-screen presence, not flow length or completion — the web corpus has no flow/step data.source[1] Absence in the capture doesn't prove a company lacks onboarding. The named examples reflect capture depth, not necessarily the best onboarding. Single June 2026 capture wave.source[1]
The numbers
| # | Stat | Computed from |
|---|---|---|
| [1] | 927 onboarding screens (7th most common) | screen_type_leaderboard: onboarding 927 |
| [2] | 294 of 671 companies (43.8%) have onboarding | screen_type_company_coverage: onboarding 43.8% |
| [3] | onboarding is 100% in-product (927) | in_product_by_screen_type: onboarding 927 in-product |
| [4] | SaaS onboarding 42 (2nd after editor 56); top onboarding depth sunsama 16, confluence 15, google-workspace 14 | vertical_screen_mix_saas_finance + qualitative onboarding examples |
Methodology
Universe: 11,753 labeled desktop product screens across 671 web companies (sites_screen_labels), captured June 2026. Method: frequency and per-company coverage for screen_type='onboarding'. Caveat: presence only, no flow length; single wave.
Sources
- [1]
Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026
Onboarding frequency; captured June 2026.
- [2]
Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026
Per-company onboarding coverage.
- [3]
Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026
is_in_product by type; onboarding 100% in-product (927).
- [4]
Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026
SaaS vertical mix and named onboarding examples.
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.
Explore the evidence
- Full 45-frame August 2026 capture
- Three captured screens · August 2026