How common is a feed screen in web products?
- By Ali Abouelatta
- n = 11,753
- Published
- Updated
- 2 min read
- web · retention · ux-patterns · design
Short answer
52% of tracked web companies have a feed screen: 350 of 671, across 1,252 labeled screens — the 4th most common type.source[1]source[2] Feed is 100% in-product.source[3] It slightly out-covers landing and dashboard by company count, driven by content and consumer verticals where the feed is the home surface.
52% of tracked web companies (350 of 671) have a feed screen; 1,252 feed screens in all — Lazyweb Research, July 2026.
Bar chart · Feed screens
Feed screens — The finding
One block is about 1.4 Feed screens
- nextdoor
- 38
- spotify
- 30
- youtube
- 27
- masterclass
- 20
- twitch
- 18
- hbo-max
- 18
The finding
Feed ranks 4th by volume (1,252 screens) and by company coverage (350 of 671, 52.2%), marginally ahead of landing (347 companies) and clearly ahead of dashboard (300).source[1]source[2] All feed screens are in-product.source[3] The named leaders are consumer content platforms:
| Company | Feed screens |
|---|---|
| nextdoor | 38 |
| spotify | 30 |
| youtube | 27 |
| masterclass | 20 |
| twitch | 18 |
| hbo-max | 18 |
How to apply it
Feed is the dominant home surface in News (71 screens), Music (50), and Entertainment (29) verticals.source[4] If you're designing the post-login home for a consumption product, the census favors a feed over a dashboard or search page. The depth leaders (nextdoor 38, spotify 30) show feed is often a multi-variant surface — home feed, following feed, discovery feed — so scope it as a family of feeds, not one screen.
Caveats
Feed spans home feeds, activity feeds, and content grids; the census counts the type, not the feed algorithm or layout.source[1] Per-company counts reflect capture depth. The vertical cuts are small-n (5-8 companies) and reported as absolute counts.source[4] Single June 2026 capture wave.
The numbers
| # | Stat | Computed from |
|---|---|---|
| [1] | 1,252 feed screens (4th most common) | screen_type_leaderboard: feed 1,252 |
| [2] | 350 of 671 companies (52.2%) have feed; landing 347, dashboard 300 | screen_type_company_coverage: feed 52.2%, landing 51.7%, dashboard 44.7% |
| [3] | feed is 100% in-product | in_product_by_screen_type: feed 100% in-product |
| [4] | top feed depth: nextdoor 38, spotify 30, youtube 27, masterclass 20, twitch 18, hbo-max 18; News feed 71, Music feed 50, Entertainment feed 29 | qualitative feed examples + vertical_screen_mix_content |
Methodology
Universe: 11,753 labeled desktop product screens across 671 web companies (sites_screen_labels), captured June 2026. Method: frequency and per-company coverage for screen_type='feed', plus content-vertical mix. Caveat: feed spans multiple feed types; vertical cuts small-n; single wave.
Sources
- [1]
Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026
Feed frequency; captured June 2026.
- [2]
Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026
Feed vs landing vs dashboard company coverage.
- [3]
Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026
is_in_product by type; feed 100% in-product.
- [4]
Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026
Top feed examples and content-vertical mix.
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.